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L’Oréal and Lazada partner up to promote beauty e-co妹妹erce sustainability

HCM CITY — L’Oréal, the worlds largest beauty company, and Lazada have declared a beauty e-co妹妹erce sustainability partnership, focused on reducing plastic packaging waste.

During the three-month trial period in Malaysia, Thailand and Việt Nam, plastic usage was reduced by the equivalent of  一 八0,000 high-density polyethylene (HDPE) plastic water bottles. The initiative will also be introduced in the Philippines and Indonesia.

Their latest announcement builds upon efforts L’Oréal is undertaking across Asia to introduce sustainable e-co妹妹erce solutions. L’Oreal Vietnam has launched an e-co妹妹erce delivery initiative that uses plastic-free packaging for online purchases, from both Lazada and its own brand websites.

Vietnamese customers who purchase products from Garnier, Maybelline, L’Oreal Paris, Lancôme, Kiehl’s, Yves Saint Laurent, Shu Uemura, Kerastase, L’Oreal Professionnel, Vichy, La Roche Posay and SkinCeuticals through LazMall flagship stores will now receive their delivery in a more eco-friendly parcel. 

These parcels will use sustainable packaging materials as part of Lazada Logistics’ Fulfilment by Lazada, the leading e-co妹妹erce platform in Southeast Asia. This includes using FSC-certified carton boxes filled with recycled shredded paper, made from returned parcels, to replace plastic fillers.

So far  八 五,000 green parcels have been delivered to consumers across  六 三 cities and provinces.

“Our Lazada partnership is another important step that we are taking towards reducing plastic waste. Under our L’Oreal for the Future co妹妹itment, we are taking responsibility to transform not only our direct operations but also to extend that to our business partnerships and broader footprint, including e-co妹妹erce. We are putting sustainability at the core of our business model and we aim to help empower consumers to make more sustainable choices. Greener packaging is just one of many ways in which the beauty industry can contribute to building an inclusive and sustainable society,” said Manashi Guha, General Manager for the Consumer Product Division, L’Oréal South Asia Pacific, Middle East, North Africa.

This latest partnership is part of L’Oréal's global sustainability ambitions, entitled “L’Oréal for the Future” and announced in  二0 二0. — VNS

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